What we wear is more than just a something thrown on. It is a part of who we are, our personality and attitude. We embrace this approach 100% and infused it into our designs which we then share with you and build our community. We are a full throttle, live on the edge, way of life and brand. You can find us in the mountain peaks, diving with sharks, on the shooting range, or anywhere and thing else that allows us to live life to the fullest. And we expect our clothing to hold up and speak for us when we are out of breath and cannot get those words out.

Like Miyamoto Musashi the great strategist and swordsman; to be balanced we must master many things in our lives. We need to be a warrior, but also seeker of piece. We must strive to grow and learn everyday. And we must embrace change, failure, and potential for growth from difficult times.

Thus our style can be spirtual, funny, patriotic, or simply way out there and crazy fun.